Eddna Samuel
Entrepreneur, Founder, Author & Chef
Eddna Samuel is an Indian-Israeli entrepreneur, branding strategist, and cultural ambassador with over two decades of experience in corporate communications, public relations, and strategic brand management. As the Founder and Director of Motif India, she has established one of Mumbai's respected branding and communications consultancies, helping organizations build strong brand identities and meaningful stakeholder engagement. Her expertise spans diverse sectors including real estate, FMCG, luxury lifestyle, automobiles, technology, sports, and consumer brands, with successful communication strategies delivered for more than 100 organizations across India and international markets.
Through Motif India, Eddna has built a global consulting footprint advising businesses on brand positioning, reputation management, and strategic communications. She has collaborated with leading technology and business organizations, supporting innovation, entrepreneurship, and cross-border partnerships. Her ability to connect brands with audiences across cultures has made her a trusted advisor for companies seeking to expand their global presence and strengthen their market impact.
Beyond her corporate achievements, Eddna is a passionate culinary ambassador dedicated to preserving the rich heritage of the Bene Israel Jewish community through food and storytelling. She has worked with international organizations such as the Jewish Food Society to showcase the traditional Malida ceremony and Indian-Jewish cuisine, while her inspiring journey has been featured in a documentary by filmmaker Oren Rosenfeld highlighting the identity of Mumbai's Jewish community. As a member of the Honorary Board of Advisors of the Pune Ideas Festival, Eddna brings valuable insights into branding, entrepreneurship, cultural diplomacy, and heritage preservation, enriching the festival's vision of celebrating ideas that connect communities and inspire global collaboration.
